I think that our Genre goes more with the Uses and gratification Theory because people tend to choose to listen to listen to this type of music as an activity or consume it out of choice. For example females may use it because there in love therefore us it as a form of escapism and consume it because they want to get away from real life.
Intextuality is used alt nowadays so that it makes the audience think about something that relate to them or something from the past. This is used in Jenifer Lopez’s video ’I’m glad’. She used intertextuality by copying the audition scene from Flashdance. As you can see from the videos the outfits and the audition room is exactly the same. Music artists do this to associate their music video with something original to make more money.
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