Andrew Goodwin’s video theory
A music video that I decide to research from my genre is ‘You belong with me’ by Taylor Swift because it falls in the Pop genre. Andrew said that there were 6 aspects to music videos.
1. Genre characteristics- Dressed very modest but fashionable near the end wearing the pretty white dress innocent look.
2. Relationship between lyrics and visuals.- The stuff that she’s singing she does such as
3. Relationship between music and visuals-the cuts change to the beats of the music.
4. Demand to promote/sell artist- Have a lot of close-ups of Taylor swift
5. Frequency reference to notion of looking-The crowd staring at her when she enters into the school prom all dressed up.
6. Intertextual References-To Cinderella and the ugly duckling. First no-one realises her than she turns all pretty and liked.
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