Sunday, 3 October 2010

A2 Music Video Pussycat Dolls- I Hate This Part

Further reasearch

I looked at other two other A2 music videoes. The first one I looked at was I hate this part by pussycat Dolls. I thought that it was a really good music video. It was narative but also a bit star constructed. I liked the bit where one of the girls were in a plain white background and she had a spotlight on her . It looks good but also was making the audience feel for the singer. I also liked the close up camera shots of the main character in the video. I think the narrative idea is really good all the way throughout the song . This has inspired me to include this in my video.

TAYLOR SWIFT - You Belong With Me (OFFICIAL MUSIC VIDEO)

Andrew Goodwins Theory

Andrew Goodwin’s video theory
A music video that I decide to research from my genre is ‘You belong with me’ by Taylor Swift because it falls in the Pop genre. Andrew said that there were 6 aspects to music videos.
1. Genre characteristics- Dressed very modest but fashionable near the end wearing the pretty white dress innocent look.
2. Relationship between lyrics and visuals.- The stuff that she’s singing she does such as
3. Relationship between music and visuals-the cuts change to the beats of the music.
4. Demand to promote/sell artist- Have a lot of close-ups of Taylor swift
5. Frequency reference to notion of looking-The crowd staring at her when she enters into the school prom all dressed up.
6. Intertextual References-To Cinderella and the ugly duckling. First no-one realises her than she turns all pretty and liked.

Jennifer Lopez - I'm Glad

Flashdance ~ The last dance

Textual analysis of genre

I think that our Genre goes more with the Uses and gratification Theory because people tend to choose to listen to listen to this type of music as an activity or consume it out of choice. For example females may use it because there in love therefore us it as a form of escapism and consume it because they want to get away from real life.
Intextuality is used alt nowadays so that it makes the audience think about something that relate to them or something from the past. This is used in Jenifer Lopez’s video ’I’m glad’. She used intertextuality by copying the audition scene from Flashdance. As you can see from the videos the outfits and the audition room is exactly the same. Music artists do this to associate their music video with something original to make more money.